Coaching Coyote
Goal Setting and Action Planning for Success
Coaching is a powerful journey of self-discovery, growth, and transformation. Whether you're looking to overcome obstacles, unlock creativity, or advance in your career, setting clear goals and creating an actionable plan are essential steps to success.
As your coach, I help you:
Clarify Your Vision – We’ll explore what success looks like for you and define meaningful, achievable goals.
Identify Barriers – Uncover limiting beliefs or challenges that may be holding you back.
Create a Personalized Action Plan – Develop practical steps that align with your strengths, values, and aspirations.
Stay Accountable – Coaching provides ongoing support, reflection, and adjustments to keep you on track.
Through structured conversations, insights, and exercises, you’ll gain clarity, confidence, and momentum to achieve your desired outcomes. Coaching isn’t just about setting goals—it’s about making them a reality.
Our Approach: A Co-Active Coaching Experience
At the heart of my coaching practice is the Co-Active® approach, a proven methodology that sees every client as naturally creative, resourceful, and whole. Rather than simply giving advice or solving problems for you, I act as a thinking partner, guiding you toward your own insights, strengths, and solutions.
With a focus on deep listening, powerful questions, and transformational conversations, my coaching approach is:
Holistic – We address the whole person, not just the challenge at hand, exploring emotions, values, and mindset.
Empowering – You are in charge of your journey, and my role is to support, challenge, and encourage you along the way.
Action-Oriented – Coaching is about clarity and movement—you'll leave each session with concrete steps to take.
Balance of Support & Challenge – I provide a safe space for exploration while also holding you accountable for meaningful progress.
Whether you're looking to overcome self-doubt, reignite creativity, or lead with confidence, this approach ensures you gain the clarity, confidence, and structure needed to succeed —all while staying true to who you are.
OUR SERVICES
Mild Depression Coaching:
Coping, Healing, and Thriving
Experiencing mild depression can feel overwhelming, leaving
you stuck in cycles of low energy, self-doubt, or a lack of motivation. Through personalized coaching, I provide a supportive and structured space to help you navigate these challenges, regain clarity, and move forward with confidence.
With a non-clinical, holistic approach, my coaching helps you:
Develop Practical Coping Strategies – Learn techniques to manage emotions, build resilience, and create stability in daily life.
Reconnect with Purpose and Motivation – Identify what truly matters to you and take small, meaningful steps toward fulfillment.
Shift Limiting Mindsets – Challenge negative self-talk and reframe perspectives that may be holding you back.
Build Sustainable Habits – Establish routines and actions that support your well-being and long-term success.
Foster Self-Compassion and Growth – Cultivate a mindset of self-kindness, patience, and progress at your own pace.
This coaching is not a replacement for therapy or medical treatment but rather a complementary support system for those experiencing mild, non-clinical depression. My goal is to empower you with the tools and confidence to move forward, rediscovering joy and purpose in your life.
Creativity and Artistic Expression Coaching: Unlock Your Inner Creative Potential
Creativity is not just a talent—it's a mindset, a practice, and a way of seeing the world. Whether you’re an artist struggling with creative blocks, a professional seeking fresh ideas, or someone who simply wants to reconnect with their artistic passions, my Creativity and Artistic Expression Coaching helps you break through limitations and rediscover your creative flow.
Through personalized coaching, I help you:
Overcome Creative Blocks – Identify what’s holding you back and develop strategies to move past fear, self-doubt, or perfectionism.
Find Your Unique Artistic Voice – Explore your creative identity and build confidence in expressing yourself authentically.
Establish a Creative Practice – Develop habits, routines, and mindsets that nurture and sustain long-term creativity.
Navigate the Emotional Side of Creativity – Manage frustration, self-criticism, and resistance while cultivating joy in the creative process.
Turn Ideas into Action – Whether it's writing, painting, music, or any other creative pursuit, we’ll create an action plan to bring your vision to life.
Creativity coaching is about more than just producing work—it’s about embracing your artistic journey with confidence, purpose, and passion. If you’re ready to reignite your creative spark, let’s explore what’s possible together.
Empowerment & Leadership Coaching:
Lead with Confidence and Authenticity
True leadership starts from within. Whether you’re a seasoned leader, an emerging professional, or someone seeking greater confidence in your personal and professional life, Empowerment & Leadership Coaching helps you develop the mindset, skills, and presence needed to lead with clarity and impact.
Through a co-active coaching approach, I guide you to:
Develop Authentic Leadership – Cultivate a leadership style that aligns with your values, strengths, and vision.
Build Confidence and Presence – Overcome self-doubt, strengthen decision-making, and communicate with authority.
Navigate Challenges with Resilience – Learn strategies to manage conflict, uncertainty, and high-pressure situations with composure.
Empower Others – Foster collaboration, inspire teams, and create an environment of trust and innovation.
Set and Achieve Meaningful Goals – Define your leadership aspirations and take actionable steps toward success.
Leadership isn’t just about titles—it’s about how you show up, inspire, and make an impact. Whether you’re looking to step into a leadership role, refine your leadership approach, or unlock greater confidence, this coaching provides the tools and insights to help you lead with purpose and authenticity.
Agile Coaching:
Transform the Way You Work and Lead
Agility isn’t just a framework—it’s a mindset. Whether you’re an individual looking to grow in Agile leadership or an organization striving for a high-performing, adaptable culture, Agile Coaching helps you navigate change, improve collaboration, and unlock the full potential of Agile principles.
With years of experience in Agile transformation, I help individuals, teams, and leaders:
Strengthen Agile Mindset & Practices – Go beyond frameworks like Scrum and SAFe to truly embrace agility as a way of thinking and working.
Enhance Team Collaboration & Communication – Foster trust, accountability, and psychological safety to create high-performing teams.
Navigate Agile Transformations – Support organizations through the challenges of shifting from traditional ways of working to Agile methodologies.
Improve Leadership & Facilitation Skills – Empower Scrum Masters, Product Owners, and Agile leaders to coach and inspire teams effectively.
Overcome Common Agile Challenges – Address real-world obstacles like resistance to change, team dysfunction, and ineffective Agile adoption.
Whether you’re new to Agile or looking to enhance your existing Agile approach, this coaching is designed to equip you with the tools, mindset, and confidence to create sustainable agility in your work and organization.
Scrum Master & Team Coach Coaching/Mentoring: Elevate Your Impact
Scrum Masters and Agile Coaches play a crucial role in fostering collaboration, continuous improvement, and high-performing teams. Whether you're just starting your journey or looking to refine your skills, Scrum Master & Team Coach Coaching/Mentoring provides the guidance, tools, and mindset shifts needed to excel in your role.
Through personalized coaching and mentoring, I help you:
Master the Core Responsibilities – Gain confidence in facilitation, servant leadership, and Agile coaching techniques.
Enhance Your Coaching & Mentoring Skills – Learn how to guide teams, resolve conflicts, and foster self-organization.
Navigate Challenges in Agile Teams – Address resistance, dysfunction, and team dynamics with clarity and confidence.
Strengthen Stakeholder Engagement – Build strong relationships with Product Owners, leadership, and cross-functional teams.
Advance Your Career in Agile – Whether pursuing certifications, expanding your influence, or preparing for leadership roles, we’ll create a roadmap for your growth.
This coaching is tailored to your unique challenges and aspirations, providing you with actionable insights and practical strategies to become the Scrum Master or Agile Coach every team deserves.
Testimonials
Al Kraus is an exemplary coach. He acutely listens, and seamlessly introduced appropriate coaching tools and techniques that were relevant and spot-on. He is warm, professional and presented challenges to keep inspiring my growth. He explained terminology, created a coaching space fostering quick and quite impactful experiences, and suggested items to work on outside of sessions. If you 're prepared to do the work from your side, I can guarantee you can make the most of his expertise and get great results. I remain astounded by all I gained in self-awareness and knowledge in just six weeks.
Rebecca L.
Al Kraus is a phenomenal coach. In a short amount of time, he helped me to identify some blind spots in my thinking and develop some strategies to help me reduce stress and gain more balance.
Dorian C.
FAQS
What is Co-Active coaching, and how does it work?
Co-Active Coaching is a transformational coaching approach that empowers individuals to unlock their full potential by balancing being (who you are) and doing (the actions you take). Rather than just solving problems or providing advice, Co-Active Coaching focuses on deep self-discovery, growth, and meaningful action.
In this coaching process:
You are seen as naturally creative, resourceful, and whole – You already have the answers within you; coaching helps you uncover them.
We focus on your whole self – Not just work or personal goals, but how all aspects of your life connect.
Powerful questions and insights lead to action – Sessions help you gain clarity, shift perspectives, and take purposeful steps forward.
The coaching relationship is a partnership – I provide support, challenge, and accountability while holding space for your personal and professional growth.
Through this process, you’ll gain confidence, clarity, and practical strategies to create meaningful change in your life and work.
How long does a typical coaching engagement last?
The length of a coaching engagement varies based on your goals, needs, and the depth of transformation you’re seeking. However, a typical coaching journey lasts between 3 to 6 months, with sessions occurring weekly or biweekly.
Here’s a general breakdown:
Short-Term Coaching (1–3 months): Ideal for addressing specific challenges, gaining clarity, or working through immediate obstacles.
Standard Coaching Engagement (3–6 months): Provides deeper exploration, habit-building, and sustainable progress toward long-term goals.
Ongoing Coaching (6+ months): Best for continuous growth, leadership development, or major life/career transformations.
Each session typically lasts 45 to 60 minutes, and the frequency is customized based on your preferences and availability. While coaching is structured, it remains flexible to adapt to your evolving needs.
What makes Coaching Coyote different from other coaching services?
Coaching Coyote is built on the foundation of personal experience, deep expertise, and a commitment to transformative growth. Here's what sets us apart:
Personal Experience with Mild Depression and Creativity – Having faced mild depression and creativity challenges throughout my life, I bring a deep understanding of what it takes to navigate these obstacles. My coaching is infused with empathy, resilience, and the tools that have helped me and many clients overcome similar struggles.
19 Years in Agile and Scrum – With nearly two decades in the Agile and Scrum space, I have a wealth of experience in helping teams and organizations adopt Agile practices. I’ve worked with companies of all sizes, guiding them through complex transformations and challenges, while tailoring solutions to their unique needs.
Executive Leadership Coaching – Over the past 8 years, I have worked with executive leaders to sharpen their leadership abilities, foster high-performing teams, and drive organizational success. I understand the pressures and challenges that come with leadership and provide tailored coaching to help leaders thrive in dynamic environments.
A Co-Active Approach – At Coaching Coyote, we don’t just focus on short-term solutions. My Co-Active coaching methodology helps clients experience lasting transformations by addressing both personal and professional aspects of life. This holistic, client-centered approach ensures that every coaching session is a powerful step toward achieving your goals.
What makes Coaching Coyote truly unique is the combination of lived experience, practical expertise, and a passionate commitment to empowering individuals and organizations to lead more fulfilled and successful lives.
Our Team
Al Kraus
About Me
I’m Alfred "Al" Kraus, a professionally trained Co-Active Coach (CPCC) and an Associate Certified Coach (ACC) with the International Coaching Federation (ICF). With a passion for personal and professional transformation, I specialize in helping individuals navigate challenges, unlock their creativity, and develop the confidence to thrive.
With 19 years of experience in Agile and Scrum and 8 years coaching executive leaders, I bring a deep understanding of leadership, team dynamics, and organizational change. My coaching extends beyond the workplace—I also support individuals coping with mild depression, overcoming creative blocks, and stepping into empowered leadership.
Having personally navigated creativity struggles and mild depression, I offer empathetic, actionable, and results-driven coaching that balances both personal growth and professional success. My Co-Active coaching approach helps clients explore new perspectives, set meaningful goals, and take intentional steps toward lasting transformation.
At Coaching Coyote, I create a safe and supportive space where clients can gain clarity, rediscover their strengths, and build a life aligned with their values. Whether you’re an aspiring leader, a creative mind seeking inspiration, or someone looking to break free from limiting beliefs, I’m here to help you move forward with confidence and purpose.
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